The way most early-stage companies set sales quotas is an absolute circus. The founders and a finance person lock themselves in a room, look at a scary spreadsheet labeled "BURN RATE," and emerge with a number that has more to do with wishful thinking than reality. They hand it to the sales team like a stone tablet from the heavens, and then act surprised when morale plummets and half the team is on a performance improvement plan by Q3. There’s a better way. It’s not a secret art; it’s just math and a dose of reality.

The legal AI market looks like the saas platform boom in the early 2010s. A cacophony of well-funded startups and incumbents all screaming "AI!" from the rooftops, pointing to a dozen different features that all sound vaguely similar. It's a classic technology-first, customer-second land grab. And just like most booms, the winners won't be the ones with the most features. They'll be the ones who actually bother to solve a real, painful business problem for a specific type of customer.

I conducted some... let's call it highly empirical research. The focus group? Me. I decided to explore the field services category. Think plumbers, electricians, landscapers, and contractors. I’ve targeted these professionals before, and I know that while they'll use technology to be more efficient, adopting it is often the last thing on their to-do list after a long day on the job.

As you finalize your annual marketing and growth plans for 2026, it's critical to recognize that the strategies that drove organic growth in the past are being fundamentally reshaped by AI search engines and Large Language Models (LLMs). Success is no longer solely about keyword rankings; it's about building a verifiable, authoritative brand that AI models trust and recommend. Companies need to rethink what they stand for, how they prove that to their customers and how they can stand out from their competitors. The days of the 2022 growth plan are long gone. 

The rise of the use of Large Language Models (LLMs) and integrated AI Overviews from platforms like Google is reshaping how customers research, evaluate and select software. Here is a quick primer on what SEO/AEO/GEO are, how they work together and the impact to SaaS Marketers in 2025.

Product-Led Growth (PLG) means different things to different people. To some, it is optimizing a survey for minimal personalization in emails and in product., To others, it is a deeply architected part of how a product is built and creates loops of users engagement. But if you are a SaaS company and you’re not already exploring it, you’re likely falling behind. I’ve seen it work wonders and seen it crash and burn. Here’s an overview of what it is, how it can work and pitfalls to avoid.

Whether you're just starting out or scaling up, mastering your metrics is the secret weapon you need to stay ahead of the competition. In the fast-paced world of Software as a Service (SaaS), intuition isn’t enough—data reigns supreme. This guide dives deep into the 19 most critical SaaS metrics that empower you to evaluate performance, make informed decisions, and supercharge your growth

This is what you need to run a brand workshop. You likely have been in a meeting and someone (board member or ceo) says we should fix our ‘branding’. You don’t really know what that means…

Marketers are often faced with how to deal with branding of products or features they launch. This a somewhat easy process if there is a brand framework in place to help them make decisions on what is worthy of being ‘branded’ vs describing a new product feature. Branding often gets much more tricky when companies are acquired or merged together. There are too many factors that come into play…