What does the PLG Assessment Tool Do?
The PLG Assessment Tool measures the current status of your go-to-markets across several factors and scores them based on 29 questions:
➡️ Brand and Customer Strategies
➡️ Awareness and Demand Generation
➡️ Conversion Optimization and ‘Free’ Strategies
➡️ Pricing Strategies
➡️ Lifecycle Marketing (post conversion event)
➡️ Renewals and Churn Activity
What does the PLG Assessment Tool Tell Me?
It will evaluate the various factors and provide you a score across the various PLG areas and key insights around what your key strengths, opportunities and recommended actions.
What Can I Do With a PLG Assessment?
You can do lots of things! You and print off a PDF and frame it for everyone to see. Call your mom and brag how mature your PLG model is. Or, you can look at some of the findings and prioritize areas that you want to work on over the next few months to improve your PLG GTM motions.
And, if you want a little help you can always get my perspective on is.
