Brand Workshop Template

This is what you need to run a brand workshop.

You likely have been in a meeting and someone (board member or ceo) says we should fix our ‘branding’. You don’t really know what that means - are they talking about the imagery being used on the website, the colours, general attitude in communications, the logo??? Who knows, but often you take on the task and don’t know where to start. This is a handy-dandy tool to get you going, with a few excercises you need to build a brand positioning.

What it does:

This template runs through the critical questions you need to ask yourself. It focuses on 1) writing a brand positioning that articulates a company’s focus and Point of Difference and, 2) articulating the brand voice. It take you and other key stakeholder on a few exercises to do this, diving into your category and what makes you different.

What it doesn’t do:

• Know who the right people are you need to invite to a workshop

• The visual interpretation of the brand

• Build the internal GTM plan to inform employees, advocates and partners

• Full customer facing GTM plan

Have fun and enjoy - here is the link